CLE Solutions, Inc.’s Favorite Marketing Quotes

In May 15, 2014

At CLE Solutions, Inc., we look for many venues through which to inspire creativity and innovation in our marketing team. One of the ways we do this is by sharing exceptional quotes from the mavericks and icons of our industry. The following are some of the most poignant and salient thoughts of the marketing leaders of our age and beyond.

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

“Think like a wise man but communicate in the language of the people” – William Butler Yeats

“If dogs don’t like your dog food, the packaging doesn’t matter” – Stephen Denny

“Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

“Nobody counts the number of ads you run; they just remember the impression you make.”
– Bill Bernbach

“By definition, remarkable things get remarked upon” – Seth Godin

“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine” – David Ogilvy

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